Small business internet marketing is no longer optional. Whether you run a local service company, an online store, or a consulting practice, your customers now discover, evaluate, and choose businesses online often before any direct contact happens. This guide explains what small business internet marketing really is, how it works in practice, and how to…
Micro conversions in GA4 are small but significant user actions that indicate progress toward a bigger business goal, like a purchase or subscription. These actions may not immediately generate revenue but signal intent, interest, or engagement. For example, someone who downloads a free guide or adds a product to their cart is showing intent. Tracking…
Micro conversions are the small but powerful actions users take that indicate interest and progress toward a purchase or desired outcome. Think of them as “breadcrumbs” showing you where users are going before they convert. Tracking them helps you see what’s working and what’s not in your marketing funnel. Understanding the Difference Between Macro and…